Study Finds 'Green' Consumers Are Mean Consumers
Environment & The Green BeatSAN FRANCISCO (CBS 5) ―
According to a study published in the Journal of Physiological Science, being green makes you mean. Researchers found people who purchase eco-friendly "green" products are more likely to lie, cheat, and steal.
In the experiment, 156 college students were given money to spend on either green or traditional products. Then they were given opportunities to cheat, lie & steal, or share.
When, on the honor system, subjects were asked to take their earnings from an envelope, those socially-conscious green product buyers were 6-times more likely to steal. When given the opportunity to split some of their gifted money with someone else, those environmentally aware consumers didn't share.
Researches call the phenomenon the "halo of green consumerism." When people feel they've been morally virtuous, by saving the planet with their purchases, it leads to what physiologists call "moral balancing" or compensatory ethics. In other words, they've done something good, so now they don't have to be so good.
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